Sales training

DRG Abacus’ sales training is focused on consultative selling techniques to ensure your sales team have valuable and memorable discussions with your customers. Our sales training enables your team to develop a compelling value proposition and then communicate it in a confident manner.

Our sales training is underpinned by the concept of key account management to ensure that the differing needs of individual customers are fully understood. Using strategic account management techniques, we will help your sales team segment and target each key account. This enables your team to communicate the most appropriate message to each customer and optimise the use of your sales support materials.

Our sales training courses are interactive and will give your team an opportunity to practise the skills they have learnt. We ensure that role-play is a core part of our programmes and we use external customers to facilitate this. This enables your team to develop their skills in a safe environment and receive individualised feedback directly from customers.

We are part of Decision Resources Group (DRG), a subsidiary of Piramal Enterprises Ltd.

DRG offers best-in-class, high-value data, analytics and insights products and services to the healthcare industry, delivered by more than 1,000 employees across 17 offices in North America, Europe and Asia.

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